Intelligent systems. Bold results.
I help businesses get more customers, convert more leads, and take the repetitive half off their plate. No tech jargon — just systems that work.
Fixed price or revenue share. Code, documentation and data stay yours. No lock-in, and nothing to log into.
Seven systems. Most companies need one.
I go in, learn how the work is really done — however narrow it is — and build the system that does it. Most of that is not the model: it is the tools it can call, the data it can reach, the checks it runs on its own answers, and what it does when something is off. I build that around cheap models, so the running cost stays a rounding error. Most of this work is easy and repetitive, which is exactly why it should not be a person on their eighth hour. You do not need all seven. Most people start with the first, feel the difference within a week, and come back for the second.
A website, and everything digital around it. Without the agency invoice.
Most small businesses do not need a digital strategy. They need a site that works, a Google listing that shows up, and someone who picks up when something breaks. That gets quoted at agency prices because you are paying for four people you never meet. I do the whole thing myself, which is why it costs what it costs.
Tell me what you doShops, clinics, trades, studios and small offices — typically one to twenty people, and nobody technical on staff.
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01
The website
Written, built and launched. Fast on a phone, findable on Google, and you can change the opening hours yourself without calling anyone.
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02
Google and local search
Business profile, map listing, opening hours, reviews. The handful of things a customer actually checks before they decide to call you.
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03
Marketing that keeps running
Posts, email and the follow-up that never happens when you are busy. Set up once, then it runs quietly in the background.
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04
One price, agreed up front
Quoted before I start, so you are not watching a clock. No hourly billing and no retainer you cannot cancel.
Four steps, from idea to running system.
Not because anyone else is bad at this. Because a template was never written for your week, your systems, or the way you work.
You own it.
The code sits in your own accounts, the documentation is written for you, and the data stays with you. If we stop working together, nothing breaks and nobody has to ask permission to keep it running.
Plain language, no theatre.
You will not get a slide deck about how AI is changing everything. You get a screen that does the job, and a number to call when it does something you did not expect.
Scope before price.
We agree on exactly what the system does before I quote it. If the scope changes, the price changes with it, in writing. No surprise invoice in month three.
One invoice, from the inbox to the ledger.
This is a single invoice moving through the bookkeeping system. Nothing on this sheet was typed by a person: the fields are read from the PDF with a confidence on each one, four rules check the arithmetic before anything is posted, and the entry lands as two debits and a credit that balance to zero. The one thing genuinely unexpected — which account this belongs to — came back as a single question on the owner's phone. Answered, and posted. Not guessed at.
Three workflows, drawn.
These are not illustrations of an idea. Each one is a real flow: what comes in, what the system reads from it, what it writes back. The same drawings are what you get in the proposal.
One project, one price. This is what a typical automation looks like.
The order that takes two hours to place anywhere else, itemised here so you can see what you are paying for.
- 1 × Setup: invoice to ledger, installed
- 1 × Agent answering from your own documents
- 4 × Connections (CRM, ERP, mail, storage)
- 1 × Running and monitoring, 12 months
Total: 30,100 DKK · excl. VAT · delivered in 3 weeks
Full-stack, wired into what you already run.
I work across the whole stack — front end, back end, database, deployment — so there is no handover between three suppliers. On the AI side I build with the major providers and with open-weight models, and the choice is made per task rather than per fashion. Then I connect them to the systems you already pay for: accounting, webshop, inbox, CRM, files.
The code, the documentation and the data are yours. I build it, you own it.
Not a trial, not a login I keep the key to. If you decide to take it in-house, the handover is a folder with everything in it and a call where I walk you through it. If you would rather I ran it, I will host it and say so on the invoice.
I build it to run on your machine, not mine.
Almost everything I build ends up self-hosted. Your own server, your own cloud account, your own keys. That is the default, not a condition.
That is a decision I make early, because it changes the architecture. A system that runs on your infrastructure is yours to keep, yours to move, and yours to switch off. But if you would rather I ran it, that is no problem either. You get the same system, the same documentation and the same handover — just with someone responsible for keeping it alive.
- Self-hosted by default
- Your keys, your account
- Runs on a small server or a NAS
- You can hand it to anyone else
Some clients have no interest in running a server, and that is a perfectly reasonable position. Then I host it, and hosting is a clearly stated line on your invoice at a fair, fixed price — not a hidden margin inside the build price.
- The server, its upkeep and its updates
- Backups and monitoring
- A number a human answers
- Move it to your own server whenever you want
The model is the cheap part. The harness is the work.
A language model on its own is a brain in a jar. It cannot look anything up, it cannot reach your systems, and it cannot tell when it is wrong. What makes it useful is the body built around it — and that body is what I build.
The harness gives it tools it can actually call, real data it can read, a way to search before it answers, and a loop that catches its own mistakes before anything reaches you. Once that exists, a small and cheap model does the work people assume needs the biggest one on the market. The expensive model becomes a tool for the few steps that genuinely need it, not the default for everything. That is ordinary engineering to me, and it is why the running cost ends up far below what people expect.
- Tools before model upgrades
- Cheap and local models where they fit
- Search, verify, then answer
- The cost is known before you commit
Three ways to pay. One of them will fit.
I would rather you pick the one that makes sense for your week than the one that sounds biggest.
We agree on what the system does, and it costs that. Best for one clear problem with a clear finish line.
- Written scope before work starts
- Fixed price, change log if scope moves
- Documented handover
For a business that already sells something real, but has no site, no systems and no marketing behind it. I build that whole layer — the site, the follow-up, the admin that runs itself — and take a share until the work is paid off. Normally that is a team of four people. It is one.
- Nothing to pay up front
- It ends when we agreed it would
- One fixed percentage, written into the agreement
I build the product, you bring the market and the customers. We split what comes in.
- For early-stage products
- Reduced cash retainer
- Agreement in writing, up front
All prices exclude VAT. Every engagement starts with a free 30-minute call, and I will tell you on that call if I am the wrong person for it.
Common questions about how I work.
What types of businesses do you work with?
If any of these describe you, we should talk:
- You don't have enough data to make informed decisions about marketing, hiring or process optimisation.
- You run a small or mid-size company.
- You want to develop an app or a system for other clients or for your own users. I was part of the team that built texttoquant.com, which ships as a hosted MCP server.
- You have processes that are costly in time or money.
- You want to optimise the workflows of your team or your own work, so you can get more done in less time and spend more time with your family and friends.
- You have an idea for an app or a software project you want to launch, but no idea where to start. If I like the project, and I can see real value in what you bring to it beyond the loose idea, I could come on as technical cofounder.
How long does a typical automation project take?
It depends entirely on what we're building. If it's an AI agent for a specific niche problem, the timeline follows the complexity of the task — I won't spend more time than the job needs. That could be one or two days, or one or two months. If you want an actual assessment, call me or write with your specifics. We don't do corporate bull-shit, so I try to be as transparent as possible.
What if I don't want to pay upfront?
That's fine — depending on the project, we don't need upfront payment at all. If I'm building software for the company, expect to pay a deposit and then a payment against each agreed milestone. That's very normal. What I also offer is a performance-based option: taking a percentage of the company's income over a defined period, instead of a fixed fee. This is easy to arrange, and it's what I usually do for projects where I can help you get significantly more out of the process — rather than delivering the product and then leaving.
Do you provide ongoing support after project completion?
Absolutely — if you have the need for it. My goal is always to hand the work over in a way that fits you, so you're not dependent on me. That said, there's usually a period of one to three months, depending on the project, where I help out with further iterations, new features, or maintaining the project until you've found someone else to take it on. Most of the systems I build maintain themselves with very little input, so it shouldn't be a problem at all. If you want a "tech person on speed dial", that won't be free forever — but I'm glad to help smaller businesses with tasks that aren't too time-consuming.
What's included in a free consultation?
You tell me some of the frustrations you're running into. I ask questions to understand your processes and your business. Then I give you clear, actionable advice and solutions — free, and they don't necessarily involve my services. You'd be surprised how far you can get with free tools, without paying a third party to come into your business and make changes or additions. No sales pitch, and absolutely no commitment.
Can you integrate with our existing software?
That's kind of the whole point. I wouldn't want to fix what isn't broken — we can always just optimise what you're already doing. If I do see that a process you're using is unnecessarily expensive or time-consuming, I'll tell you what I'd recommend changing.
What's the typical ROI for automation projects?
That's a case-by-case question, and there isn't a single honest number for it. The return is usually fairly linear. I've freed up engineers who were doing repetitive simulation work by giving them a specialised agent trained to do exactly that, so the engineer could spend their time on work that matters more. I've also built plenty of agent workflows that simply save two to four hours of administrative or documentation work. So it depends on the project, and on the time and capital cost of the task being automated. And I'm not out to replace human workers. I know most company owners don't want to fire their people — they want them doing more meaningful and important work.
Do we need technical expertise to use your solutions?
Not at all. It would be a complete failure on my part to leave you with a system you don't know how to operate. I always focus on making the tool genuinely easy to use for the client. If it can't be easy, I'll make sure there's proper documentation and procedures, and I'll take the time to train you personally. I've never had anyone have an issue with this. I design systems that make sense to real humans, not just other developers.
How do you ensure data security and privacy?
I treat your data like it's my own, because a data breach would ruin my reputation overnight. Data security and privacy isn't actually that hard. Most problems come from human error and from keeping data in places that can be compromised — I don't do that. I follow the straightforward GDPR rules and best practices, in line with the European Data Protection Board's guidance for small businesses. The core of it: the right technical and organisational measures for the risk, protecting the confidentiality, integrity and availability of your data, with regular reviews and documented procedures. I'm also not some faceless corporation that can blame the issue on a random intern or hire. In most cases I try to get the data and the finished system hosted and stored by you — I help you do it, but that means you're responsible for following best practices. Rotating your passwords. Not giving access to devices with fingerprints or keys to important systems. Basic stuff.
Reference: European Data Protection Board — Secure personal data (guidance for small businesses).
Can you work with our existing development team?
Definitely. I can either work alongside your team or handle everything independently, whichever makes more sense for your situation. I've done both, and I'm pretty good at not stepping on anyone's toes. Personally, I've only worked with mid-size teams of five to eight people, on development projects or when training a team to use specialised software. If you have something else in mind, I'm sure I'm up for it — I'd just want the details cleared first.
What happens if we need changes after the project is complete?
I cover bug fixes and small tweaks for a reasonable period. That's just good business. For bigger changes or new features, we can work out a fair rate. If you've been a client of mine, I always want to make sure you're taken care of.
Are you going to share my business insights and secrets with others?
Of course not. I won't disclose anything you tell me, or put in writing, that you don't want shared. If it's a system I personally thought up, drafted, tested and built for your company, I will use it as a starting point if another client later needs something similar. But I will strip out anything that could point to your company having that solution. The reason I don't disclose which clients I work with, or which solutions I've built, is this: if any of my systems were compromised, or a library or tool I'm building with, knowing my clients would become an attack vector. That's why I take this kind of privacy very seriously. Call me paranoid — fair.
Can you host the system for us if we do not want to run it ourselves?
Yes, and it is a normal part of the work. I host it on infrastructure I maintain, keep it patched and backed up, and put it on your invoice as a clearly stated line at a fair fixed price. You are never paying a hidden margin inside the build price, and you can move the system to your own server at any point without losing anything.
Revenue share is only on the table when the business is good and I can see it working. The percentage is fixed in the agreement, and it stops once the agreed amount has been paid off. It is not a share of your company, and it is not permanent.
Tell me what is slow in your week.
The first conversation is free and low-pressure. Contact me and I will reply within one working day — and tell you straight away if I am not the right person for it.